Vision statement:

Frizzante Casa together with its subsidiaries and mother company, JGC Dolce envisions being the leading Italian wine distributor through out the whole region and the Philippine Islands.

Goals/objectives:

• Establish branches nationwide
• To be known and labelled by customers to be the store of authentic Italian wines, sweets, candies & products.
• Boost sales and win major market share on food and beverages industry
• Increase employment rate and promote customer service

The Market

• Low hanging and walk in customers whose in search for authentic wine & sweets from Italy.
• Liquors and alcoholic beverages targets customer ages 18 and above
• Sugars & Sweets sells to children
• Pasta & other Italian condiments appeal to mothers and people who love cooking Italian food and recipes.